Nowadays, in the automotive industry, companies heavily rely on automated manufacturing systems: robotic lines allow to increase production rates and reduce costs of products, thus raising competitiveness by enhancing the low margin per product that characterizes the automotive sector. De facto, automation ensures high production volumes and quality, whilst avoiding human errors. Nevertheless, when employed by car-makers, automated solution providers have to face particularly structured engineering processes to deliver manufacturing lines that are up to the customer’s standards, which in turn leads to long development time and large expenses. In the sea of competitors, these disadvantages seriously hinder the capability of an automation company to win contract bids.