The main focus of this master thesis is the implementation of PM motor control strategies for washing machine applications. In a more particular way, the application created concerns a belt-driven horizontal axis washing machines using an IPM motor. This work has been developed in collaboration with Haier Europe in order to find an efficient motor control from the point of view of the exploitation of motor performance. What has been proposed is the Direct Flux Vector Control (DFVC) implemented with the integration of High Frequency Method (HFI) method to detect initial rotor position and sensorless technique of active flux concept in Stator Flux Observer (SFO).