Negative Impacts of Fast Fashion from around the world to Turkey - Design a new model for territorial valorisation and increased awareness

In this research, fashion, which is one of the most polluting and human rights violating sectors, is examined. Firstly, it started with the definition of fashion; then the current situation of the fast fashion industry, its negative impacts on economic, social and environmental issues were examined at a global level and finally Turkey has been reached as a case study.  ???? Turkey, one of the leading countries in the field of textiles and cotton production, was examined in detail in this study. Territorial valorisations of the country were made and a new model project has been designed to raise awareness about sustainable fashion. After the research, a platform was designed in which the negative effects of fashion were explained for the public, in an easy to understand language to create awareness. It is aimed to encourage the people of the region to sustainable fashion. Furthermore, a small and exemplary sustainable collection was also created for the platform, which can be considered a reference for others. In addition, on this platform, local organic textile product manifacturers and vendors in Turkey have been marked on the map, in order to facilitate accessibility for consumers and to improve collaboration between local designers, manufacturers and vendors. With this project is aimed to make numerous events on sustainable fashion, to reach public by cooperating with well known fashion designers and to set an example for other local brands, to reduce environmental damage and human rights violations of this sector by emphasizing the importance of local designers and their transparent and local production chains.