Systemic design approach to the development of a visual communication channel DYCLE case of study

Communication plays an important role in the generation of meanings, knowledge and relationships in societies; the characteristics of these dynamics are related with the systemic design discipline through some guidelines that were suggested by Lidia Signori as requirements in order to develop a systemic communication. Among all the communication elements, this thesis is focused on information visualization, a channel of visual communication, in which the transmission of information is achieved through graphic elements in a proper way. DYCLE (Diaper Cycle project) is a systemic project that has revolutionize the diaper industry by creating 100% biodegradable diapers. It is an entrepreneurial initiative full of values and relations that should be spread; that is why this project was taken as a case study in which besides the guidelines, the methodology of visual thinking was considered as an adequate way to organize complex ideas, that helped represent and transmit key information adapted to the specific users of the project. The result of the investigation shows different graphic representations that vary depending on the type of information and the intention of the message. These graphic representations are presented as diagrams, schemes, infographics or illustrations. In addition, in order to achieve a complete systemic project, a diagnosis of the problems that still have the system was made. These critic factors should be considered during the implementation, regardless of the context. After describing these problems, several solutions for each one, were pointed out; in this case, specifically for DYCLE Berlin.