Our current era is sleepwalking. Most of us, who live in Western societies, have practically everything our parents and grandparents have ever dreamed of except for one thing: sustainability. We would need at least two planets if the world population were given the model of European consumption and of four other planets if everyone consumed as a typical American. We are simply living on this planet as if we had another one on which we can go. Something has to change and the best place to make that change is through waste, because we all produce waste - every day. Every time we produce waste, we are part of an unsustainable way of life on the planet, but with the right leadership we could all be part of an important first step towards sustainability.