This research is about understanding the techniques and strategies Amazon has implemented to their logistics in the transportation service and also, given the rising number of threats the company is getting exposed to (such as new entrants, disruptive technologies, incumbents expanding into e-commerce, and thousands more), an exploration of what could be possible strategies from the point of view of Amazon in order to maintain and enhance their competitive position as the leading company in the e-commerce industry. Focusing on one of the areas of major influence for e-commerce and new technologies, as logistics is, will display the link between a good strategy implementation in this field and the company’s business success.