DEVELOPMENT OF RETAIL BANKING PRODUCTS AND SERVICES. REQUIREMENT ANALYSIS FOR PERSONAL LOAN SERVICES

Product and Service Development lies at the bottom of this analysis. My work goes through the first two phase of the whole process: Product Planning and arrives until the second step which is Conceptual Design . In particular, the main goal of this work is to define a correct procedure and to investigate how to correctly write a Requirement analysis for Personal Loan services. Goals of my Analysis:  Wide view on Italian Personal Loan Market . Why Personal Loans are so important for Bank Business.  Understanding Customer Needs through Focus Groups Direct Observations and Personas, Scenarios and Use Cases.  Providing more technical Information : Industry Analysis.  Understanding where the product fits in the marketplace and how to best communicate its attributes to target customers: Product Positioning.  Requirement analysis  Conceptual Design: Identification of Functions. Choice of a process through a FAST Diagram.