In this thesis, a modern and innovative methodology and specifically with EPM Cost Deployment, a vital pillar of the World Class Engineering program proposed by FCA, is presented. After presenting a Literature review on the topics of Product Development, Automotive Product Development and Toyota Product Development System (TPDS), the work introduces the methodological framework of World Class Engineering and gives focus on the EPM Cost Deployment. EPM Cost Deployment is one of the best tools to identify waste and losses in the product development project and minimize or eliminate related cost. It is structured in seven steps. The identification of waste and losses in product development and detection of where they take place are the first two steps.