Operational and Positioning Strategies in the High-End Food & Beverage and Hospitality Sectors in Europe: A Journey of Excellence for Curtis Regia This thesis investigates how leading European firms in high‑end Food & Beverage (F&B) and luxury Hospitality articulate competitive positioning, combining practitioner research (industry benchmarks, digital competitive maps, association standards) with academic literature on luxury hospitality and experience‑driven consumption. The dual aim is: (i) to identify the recurring factors that underpin successful positioning across the two sectors; and (ii) to translate those outcomes into an evidence‑based roadmap to position Curtis Regia—a micro enterprise active in both F&B and rural hospitality in Piedmont—as a single, integrated Business Ecosystem.