Liying Wang
Tales of a New Rural : From furrow to fiber—E-commerce-led regeneration in the chineses and japanese countryside.
Rel. Giancarlo Cotella, Sofia Leoni, Naoko Oishi. Politecnico di Torino, Corso di laurea magistrale in Pianificazione Urbanistica E Territoriale, 2025
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Abstract
The rapid expansion of e-commerce platforms is fundamentally reshaping rural spaces, embedding them into global circuits of production, logistics, and consumption. This thesis examines the transformation occurring in rural areas through the emergence of e-commerce—a transformation that is altering rural economies and spatial configurations in China and Japan through the lens of critical urban theory (Roy, 2009; Brenner, 2013), logistical geographies (Cowen, 2014), and rural digitalization (Woods, 2007). Moving beyond conventional narratives of rural decline or revival, this research interrogates how digital infrastructures and platform-mediated economies are restructuring labor, land, and governance in non-urban territories. In China, Taobao Villages exemplify the entanglement of rural spaces with e-commerce-driven development.
These villages, integrated into Alibaba’s logistical networks, serve as nodes in a broader system of decentralized production and rapid distribution (Lin et al., 2017; O’Connor, 2021)
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