The technological advancements of the past century and a half have profoundly influenced nearly every aspect of human life, from the ways we consume and communicate to the ways we move through space. This thesis focuses specifically on the latter, examining the diverse and complex modes of travel that individuals adopt today. Through this lens, it seeks to investigate the evolving nature of mobility and the design opportunities that arise from these shifting behaviors and expectations. The innovations that drove the development of the project were, on one hand, the autonomous driving, which represents one of the most promising yet radical frontiers of future mobility, and on the other, the users’ growing need for customization that is increasingly characterizing every aspect of today’s consumption.