The European Union has placed the automotive sector at the heart of its climate strategy: the Green Deal and the Fit for 55 package require a 55% reduction in CO₂ emissions by 2030 and climate neutrality by 2050, with a registration ban of internal combustion engines from 2035. In 2025, the EU Parliament also introduced a three-year average (2025-27) that offers flexibility in meeting the targets imposed but does not mitigate their severity. ??This paper examines how Alfa Romeo intends to comply with this regulatory framework on the Italian market. After retracing Biscione's history, the product portfolio choices are analysed: the electrification shift begins in 2022 with the launch of the C-SUV Tonale, continuing in 2024 with the launch of the B-SUV Junior.