Context: Stringent shifts in EU CO2 regulations, driven by climate change and rising pollution concerns, are pushing the European automotive industry towards sustainability. The European Union has set ambitious targets for reducing carbon emissions, including a 100% reduction in CO2 emissions from new cars and vans by 2035. These regulations are part of a broader strategy to achieve carbon neutrality by 2050. In a time where the market attractiveness of thermic vehicles remains high among buyers, companies like Stellantis must navigate the complex transition to mandatory battery electric vehicles (BEVs) adoption. This transition is further complicated by the need to balance consumer demand for traditional vehicles with the regulatory push towards zero-emission alternatives.