This thesis will discuss strategic pathways to enhance the market performance of the company in the oil filter industry, with a focus on Switzerland and the United Kingdom. By addressing key challenges such as limited market share, pricing inefficiencies, and operational gaps, the research identifies actionable strategies that align with regional market dynamics and global trends in sustainability. The analysis employs quality engineering tools including Quality Function Deployment, Statistical Process Control, and Failure Modes, Effects, and Criticality Analysis to evaluate operational performance and dealer priorities. Furthermore, a SWOT analysis evaluates both internal strengths and weaknesses as well as external threats and opportunities.