With the advent of electrification as a continuously growing trend in automotive industry, unprecedented changes are shaping the vehicle evolution. The new concepts at the basis of vehicle design not only follow the transition towards a sustainable mobility, but lead also to major changes in user experience and comfort inside the vehicle. The electrification changed completely the spectrum of noise emissions from vehicles and tractors, cutting-off all the engine-related noises. The noise reduction presents a unique opportunity to delve deeper into the study of aeroacoustics phenomena, to better understand their impact on the cabin occupants and the driving or working experience.