This master’s thesis investigates the intricate relationship between the implementation of standards, with a particular focus on ISO 9001, innovation capabilities, and the performances of Italian firms. The study begins with an introduction to standards in Chapter 2, emphasizing ISO standards on quality management systems, especially ISO 9001, and their significance in organizational processes. An overview of the global distribution and historical evolution of ISO 9001 is presented, with a particular emphasis on the Italian context. Following this, Chapter 3 introduces innovation capabilities, exploring their potential relationship with standards to enhance firm performance. The study delves into the diverse nature of these capabilities crucial for fostering innovation.