The following systemic design research paper examines the global coffee supply chain along with the activities, dynamics, value creation, income and margin inequalities between the different and most direct actors in the system. With particular emphasis on the perspectives of producing and processing/consuming countries, namely Colombia (3rd largest coffee producer) and Italy (3rd largest processor), which are interesting countries and are part of the top 6 global coffee exporters. This approach led to a more balanced perspective, and the objective of this research is to create a methodology for the discovery of the needs and problems, interests and opportunities of the actors involved in the supply chain, that could help set baselines for multi-level strategy formulation that can certainly contribute to the creation of value and the reduction of inequalities between actors.