In the realm of Light Commercial Vehicles (LCVs), this comprehensive study endeavors to assess the profound impact of implementing a Middle Cycle Action (MCA). MCA constitutes a significant facet in the lifecycle of LCVs, and this thesis aims to shed light on its multifaceted implications. The research voyage commences by offering a comprehensive backdrop of the LCV environment, providing insights into the intricate dynamics that exert their influence on this segment. This contextual understanding is paramount in discerning the unique Key Performance Indicators (KPIs) that govern LCVs. A significant focal point of this thesis revolves around the intricate realm of pricing activities, spanning the entire spectrum from the formulation of Pricing Strategy to its meticulous Execution.