The objective of this thesis is to provide a deep understanding of the dynamics of households’ savings and insurance coverage with respect to Italian families that can be used as reference population. This objective is persecuted by focusing on the few most important variables, which include pure and financial risk, the trend of economic cycle, and finally the impact of COVID-19 pandemic. Data analysis and economic indicators shows significant trends on how Italian households have answered to changing financial conditions and increased health and economic uncertainty. The statistics show an important increase in market demand for insurance coverage during this period, maybe given to an increased knowledge of risk-related subjects.