Autonomous vehicles (AVs) are widely believed to represent the next crucial step in innovation within the transportation industry. With the first generations of conditionally autonomous cars already being commercialized, fully autonomous prototypes undergoing tests, and research activity on the topic continuously growing in the last decade, the development of this technology is set to become increasingly impactful. Along with the benefits in terms of logistics, traffic, safety, and environment, one of the key novelties that AVs are expected to bring is the conversion of their occupants’ role from drivers to passengers. This change will open the opportunity for Non-Driving Related Tasks (NDRTs) to be carried out freely during rides, radically changing the concept of how time can be spent while travelling in terms of both entertainment and productivity.