The primary objective of this thesis is to conduct a comprehensive qualitative and quantitative analysis of the peanut market, focusing on how the increment of the dollar price affects the production of peanuts in the market of Colombia. Starting with an exploration of peanuts, their history, their types, production process, and nutritional properties. The study centers its attention on a leader company in Colombia. The document conducts an economic analysis applying supply and demand models and the short-term perfect competition model. Additionally, it assesses the financial performance of the industry and Manitoba S.A.S using global ratios, including productivity ratios, operational ratios, and structural ratios.