The central focus of my thesis centers on an in-depth analysis of Amazon as a company. In the first chapter, the company is analyzed both historically and socially, meaning values and mission and history, in order to better understand the type of company Amazon is. Additionally, the economic side of Amazon is analyzed as well, through a wide range of different tests: Pestel, SWOT and Porter's five forces are performed. This helps to dive deep in all aspect of Amazon business, giving an holistic vew of the company. However, the main focus of the thesis is a specific project that I had the privilege of participating in during my internship at the company.