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Analysis of CRM and product configuration in the Context of Industry 4.0

Mahsa Hosseini

Analysis of CRM and product configuration in the Context of Industry 4.0.

Rel. Giulia Bruno, Franco Lombardi. Politecnico di Torino, Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management), 2023

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In 2011, Industry revolutionized to the maximum level itself which is Industry 4.0. As time goes on, products, software, integrations, and all the industrial processes are changing and will be more technological and intelligent. Now we are experiencing the fourth generation of the industry which is Industry 4.0 in the concepts of major changes and transitions in manufacturing and industrial process with the new innovative technologies to exchange information freely and gravitate towards change in real-time. CRM (Customer Relationship Management) software are helping to keep track of the customers and relationships in every section from sales and marketing to commerce and IT2. Configurator software is another part that talks about the technical description of the system and how its components and parts interconnect. In this paper, objectives evolve around the analysis of the CRM software and configurator software from an industry 4.0 point of view. Then CAS software looks at how CRM/XRM and CPQ are described more in detail. Cas software with Innovation researchers is examined based on more than 100 innovation indicators from five categories: Top Management Promoting Innovation, Innovation Climate, Innovative Processes and Organization, External Orientation/Open Innovation, and Innovation Success.

Relators: Giulia Bruno, Franco Lombardi
Academic year: 2022/23
Publication type: Electronic
Number of Pages: 87
Corso di laurea: Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management)
Classe di laurea: New organization > Master science > LM-31 - MANAGEMENT ENGINEERING
Aziende collaboratrici: UNSPECIFIED
URI: http://webthesis.biblio.polito.it/id/eprint/27998
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