The present thesis investigates the domain of data governance and its implications within the context of a transportation company. It specifically explores the employment of logistics planning optimization software and its potential influence on decision-making processes concerning the establishment of a new warehouse facility in Udine. By implementing data governance principles and utilizing logistics planning optimization software, the study aims to evaluate the viability and prospective advantages of this investment. Through the examination of historical data, identification of patterns, and simulation of various scenarios, the research intends to provide valuable insights into the potential impact of the new warehouse facility on the company's operations, efficiency, and profitability.