The Merlo Group, a technological leader company in the design and manufacture of telescopic handlers, is gradually starting a process oriented towards digital transformation, with high investments in robot applications, innovation, automation projects and new technologies in line with Industry 4.0 optics. The company has recently invested in the installation and commissioning of a new automated paint shop, the VER50, for the liquid electrostatic painting of Merlo telehandlers’ components by anthropomorphic robots. The VER50 plant will entirely replace the previous manual paint shop, so the entire painting process of axles, tie-rods and hydraulic cylinders will change from manual to automatic, thus increasing the machines' daily production and achieving component repeatability and a higher level of standardization.