Market research should be looking for tools that make reporting intuitive and spontaneous. Adopting interactive dashboards that can be easily configured without or with writing can improve operational intelligence in the long-term period. With so many advantages derived from adopting interactive dashboards, there is still a gap and opportunity to enable the business to make intelligent decisions. In this context, vast varieties of applications and tools can be customized for businesses and companies. The aim of the thesis is to first turn easy dashboards into interactive ones by coding and without coding in a customized platform just to analyze and visualize the information.