Application of data science and visualization for making interactive dashboards in market research

Market research should be looking for tools that make reporting intuitive and spontaneous. Adopting interactive dashboards that can be easily configured without or with writing can improve operational intelligence in the long-term period. With so many advantages derived from adopting interactive dashboards, there is still a gap and opportunity to enable the business to make intelligent decisions. In this context, vast varieties of applications and tools can be customized for businesses and companies. The aim of the thesis is to first turn easy dashboards into interactive ones by coding and without coding in a customized platform just to analyze and visualize the information. Then, it has been developed to transform the data into information by cleaning, merging, and preprocessing datasets and then visualizing it in charts and graphs consistently in an integral platform.