The quality of a product or service, according to the ISO-9000-2015 definition, is determined by its ability to satisfy consumers and its direct or indirect impact on relevant stakeholders. Additionally, the ISO standard specifies that quality includes not only functionality and performance but also value and benefit perceived by the customer [1]. Given the definition, it is clear how fundamental quality is in the development of a product or a service, as it is heavily based on end users' prior expectations and using perceptions. While considering this complication, a number of scholars have dedicated themselves to investigating techniques for constructing quality dimensions of products or services, while also considering expected criteria and customer perception of quality.