New policies announced by the European Union at the end of 2019 like the European Green Deal and in particular one of its main building blocks “Circular Economy Action Plan” presents the need to rethink our business models. The linear way we have adopted “take-make-use-dispose” is not sustainable anymore and needs to be changed in favour of a concept of circularity that can’t afford anymore waste disposal in landfills or massive use of incinerators. In a context of continuous technological progress where the materials industry is experiencing a period of fast innovation, there is a strong need to introduce new logics for recycling and reuse of materials, starting from the design stage, by studying alternatives to disposal solutions and by finding material second life applications.