A case of Project Management applied to the IT ecosystem of a global organization

IT Project Management in support of the commercial planning for Philip Morris Sàrl in Lausanne, Switzerland. The objective of this paper is to analyse the implementation of project management technics to deliver an IT project within a multinational corporate. The goal of the project FAT is to develop a new software to manage the commercial information related to the Swiss Market. In particular this Platform contains all the information related to commercial initiatives and promotions on Philip Morris products. This promotions are called missions and are carried out by the Territory Leads that visit stores and boutiques to be sure that each point of Sales is well informed and with a sufficient level of stock. The precedent platform presented some criticalities that compromised the efficiency of internal communication, of the company's procedures and finally the engagement of the end users. Using a Bottom-Up approach, those issues not only have been solved, but the KPIs of the project have exceeded the target with a sensible saving in terms of budget.