This dissertation will deal with the economical sustainability of a business and in particular the means through which it would be possible to replicate the business model and grow revenues. In one word, the concept is the one of “Scalability”, term that entails that the pillars of the strategical decisions of the enterprise are strong and capable to be slightly modified to be applied to new markets, adapted to new customers while preserving (and possibly growing) profits. The case study to which these concepts are applied is COBOD International A/S, Danish start-up based in Copenhagen, that is quickly transitioning to a scaleup.