The paper aims to analyze the supply chain in the fashion & luxury sector, in particular the warehouse solutions that can be adopted by companies, from more manual to more automated solutions, and the KPIs that need to be managed in the storage and transportation phases, going on to point out what are the differences between companies in this sector and how logistics will evolve in the future. This analysis was also made possible through the study of a real company that manages different brands internally, this made possible an analysis of the way different brands are managed according tothe characteristics of the products.