Now more than ever, digital technologies have always played an increasingly important role in business sectors related to health protection, both in the public and private sectors. In particular, the constant spread of mobile devices and online platforms, starting with social networks, is today a new challenge for brands operating in the medical sector. Health apps are increasingly popular in the world, especially in the United States, and may one day keep us further away from hospitals. Many experts explain that giving the doctor the permission to integrate data from fitness and health apps into medical records would have many advantages, like identify early symptoms of a disease.