The development of omnichannel: a road map proposal for fashion industry companies
Chiara Panetta
The development of omnichannel: a road map proposal for fashion industry companies.
Rel. Luigi Benfratello. Politecnico di Torino, Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management), 2022
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Abstract
An analysis on what omnichannel is and how it is spread inside fashion industry companies. The proposal of a road map useful for fashion industry companies in order to develop their own omnichannel strategy and embrace a customer centric approach in their selling decisions.
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