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The development of omnichannel: a road map proposal for fashion industry companies

Chiara Panetta

The development of omnichannel: a road map proposal for fashion industry companies.

Rel. Luigi Benfratello. Politecnico di Torino, Master of science program in Engineering And Management, 2022

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Abstract

An analysis on what omnichannel is and how it is spread inside fashion industry companies. The proposal of a road map useful for fashion industry companies in order to develop their own omnichannel strategy and embrace a customer centric approach in their selling decisions.

Relators

Luigi Benfratello

Academic year

2021/22

Publication type

Electronic

Number of Pages

82

Course of studies

Master of science program in Engineering And Management

Classe di laurea

New organization > Master science > LM-31 - MANAGEMENT ENGINEERING

Aziende collaboratrici

Digital Sales s.r.l.

URI

https://webthesis.biblio.polito.it/id/eprint/22956
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