Theoretical background: Digital impact has revolutionized marketing dynamics and strategies breaking down space and time constraints. This technology evolution allowed business to track all the consumer actions and to understand his behavior. New channels, strategies and methodologies have been implemented in recent years trying to find the best way to reach customers and increase the conversion rates. Growth Hacking is one of the new most efficient methodologies to validate, grow and scale new business thanks to its data-driven approach. Purpose: The thesis highlights differences and similarities of using digital marketing strategies for profit and nonprofit organizations. In the specific case it analyzes the impact of the community channel, which is a common asset between the two types of organizations, on the customers conversion rates.