Amazon Web Services (AWS) allows users to access to Cloud services and to exploit those functionalities using graphical console interfaces. In this thesis we will go through all the steps required to launch a new version of the console for a service and we will analyse how it is possible to gather insights on the interactions that customers have with the products, via business analytics. More in details, after an analysis of the tools available and the ones chosen, the whole process of ideation, design and development is considered from a software engineering point of view. Details on the implementation of event retrieval and on the structure of the coding for the front-end console will be explored, with conclusions on the real data collected.