Andrea Genre
Market Analysis and Strategic Management of Battery Cooling System for Electric Vehicle.
Rel. Elisabetta Raguseo. Politecnico di Torino, Corso di laurea magistrale in Automotive Engineering (Ingegneria Dell'Autoveicolo), 2022
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Abstract
Due to the COVID-19 pandemic, global automotive markets have suffered a tragic decline. Fortunately, forecasts for the future lead to hope that the industry will quickly regain production and sales numbers, maintaining its leading position among the most profitable industries in the world. However, some threats to the automotive industry remain. The first is the shortage of microchips, and the second is the demand by governments to minimise their carbon footprint. With the almost inevitable shift to electrification, the entire product value chain will also change, as will the supply chain. The upstream players, the suppliers, will therefore have to cope with this change by expanding their component portfolio to meet the demands of this new trend.
This thesis collaborates with Mubea, a leading supplier of automotive lightweight components, to study future trends in the automotive market and identify possible strategies to generate profits
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