This master thesis is oriented towards cosmetics, their past, present but first and foremost their future. The cosmetic field is not only retaining actual consumers, it is catching new ones. This paper aims to help people understand how the sector of cosmetics, which has been existing for decades, continues to raise people’s attention and more than that, increases its percentage of growth within years. To achieve those objectives, this document goes in depth in the subject to find the driving forces of the market. This being a very large topic, a frame based on environmental and social vision of the topic has been applied.