The startup support ecosystem has always been a dynamic environment whose actors are used to adapt to shifting market trends and startups' needs evolution. At present day, the startup support ecosystem is populated by different kinds of organisations and investors such as Venture Capital firms, Incubators and Business Angels, that support ventures in a variety of ways. Over the years, the scientific literature has devoted lots of effort to understand the above-mentioned organisations and a variety of papers investigate their characteristics, performances, and impact. However, a less known kind of organisation seems to have gained momentum in recent years: the Startup Studio.