The purpose of this work is to assess the operational strategy of FlixBus in response to the COVID-19 pandemic in Europe, comparing it to the one from its main bus competitors. This assessment consisted of establishing FlixBus’ positioning and business model and evaluating whether its actions considering the COVID-19 crisis were adherent to their strategy and to customers’ perceptions during the same period. To achieve these goals, FlixBus’ strategy was analysed based on the collection of weekly frequencies from 11 European routes. Additionally, an online survey was designed and administered to European residents to understand their preferences regarding leisure travelling during and after the pandemic.