In the automotive sector in recent years the use of data has become increasingly important to allow car manufacturers to analyse the market, competing vehicles, their specifications and their prices so that they could use this information to create a product offering that adapts as much as possible to the market. Some of the more significant analyses require vehicle segmentation. Segmentation represents the division of vehicles into commercially homogeneous groups. The market analysis required by car manufacturers are typically conducted using as comparison vehicles from the same segment. This type of analysis is called basket analysis, where the basket would be the set of vehicles considered most similar to the vehicle being compared.