Successful long-term customer relation will most likely result in improved customer loyalty manifested in regular and repeated profitable business for the company. Customer Relationship Management (CRM) is rapidly emerging as a key element that performs a major role in realizing corporate strategy of many organizations, large and small. CRM may also be described as “relationship marketing” or “customer management” where it has been connected with all activities connected with the creation, development and enhancement of individualized customer relationships. Management of customer relationship aims at establishing new relationships and developing them to best serve the interest of the company and shareholders through profitability, and the interest of customer through value added.