This Thesis was developed during a six-month internship at fleXstructures Italia in Turin, Italy, with the aim to develop new marketing material mainly addressed to the Asian market, and in particular to the countries of China, Japan and South Korea. Starting with the classical theory of strategic marketing and passing from an analysis of the market at macroscopic and microscopic level in Asia, many useful marketing materials have been developed for different sectors in which fleXstructures operates, in particular: automotive, motorcycle, railway, off-roads. The first chapter has a theoretical function, the whole theory of strategic marketing is presented. The second chapter deals with the product developed and sold directly by fleXstructures Italia and fleXstructures Germany, the head-quarter.