Interaction of dynamic ecosystems comprising of government, academia, research institutes and increasingly educated populations are turning developing countries into hot beds for innovations. IT innovation is known to significantly to elevate a country’s growth and to enhance productivity. Firms across the world want to set their foot in developing regions for profits and inclusion of masses through a plethora of innovative services and products that could be developed in today’s opportune times by the information technologies. Riding on the wave of digital revolution and increasing accessibility, with 75 million mobile subscriptions in Central Asia and about 37 million Internet users (in 2019-2020), which are continuously growing, local firms are introducing innovative services, products and applications for the mass inclusion of the under served in various economic sectors.