The continuous evolution of technologies and business models has added several levels of complexity to companies’ valuation in the last decades. The digital transformation of our world has changed the competitive factors, giving much more relevance to what was almost unknown before the dot com revolution: intangible assets. While in the past the major production factors, and consequently the elements on which financial analysis was grounded in, were mainly tangible assets like property, plant and equipment, nowadays the generation of wealth is increasingly based on the development, exploitation and exchange of invisible or intangible values. The biggest companies in the world by market capitalization have founded their strength on knowledge-based technology, software, human capital and other intangible elements and often present big Price-to-Book values, indicating that market participants are willing to pay a substantial premium in excess of the book value of a company’s equity, meaning that they give high worth to the entity’s intangibles.