Streaming platforms have revolutionized the way to consume entertainment giving to the customer freedom in where, when and how to watch and also changing his watching habits, introducing the concept of Binge-watching. This prolonged viewing experience has effects on how we engage with fictional stories. It is not anymore sufficient to sole watch; the majority of the audience extends their experience on social networks, engaging in discussions, commenting and linking related content for several and different reasons: to be part of a community, to have fun or either to be useful in suggesting others. Therefore, companies can exploit this behavior in two significative ways.