The masseria has oftentimes taken center stage throughout Apulia’s history, being essential for the management, growth and protection of its land and population, and hosting various activities deemed vital for agriculture, trade and craftsmanship. Not only was the masseria a hub for farmers and workers, but it was also a place where people gathered to celebrate a good harvest, it was a place of congregation and socialization, and above all a place where the landlord and the farmer, the nobility and the working class, coexisted in tandem with the concerted goal of making a living and managing the vast arable lands dispersed throughout the Apulian plain.