This thesis has been developed in collaboration with one of the companies leading the tyre-manufacturing industry worldwide: Michelin S.p.a. During these months, I had the opportunity to give a remarkable contribution to the success of one of the most important projects that Michelin is carrying on at European level: the BiBTrack Project. The project involves all functions in the downstream Supply chain and is proof of the investments that Michelin is undertaking to keep up with the digitalization disruption. The BiBTrack project indeed, has been developed with the purpose of strengthening the customer-centricity while adopting the benefits resulting from the exploitation of the digitalization in the downstream part of the company’s Supply Chain.