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Innovative financing techniques in automotive market: a pilot project in Italy

Francesco Audasso

Innovative financing techniques in automotive market: a pilot project in Italy.

Rel. Marco Cantamessa. Politecnico di Torino, Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management), 2020

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Abstract:

The thesis describes a project developed by the team in which the candidate worked during its internship at Santander Consumer Bank. The project in scope was the developing and launch on the market of a new kind of financial loan that include the possibility to use an additional car for fifteen days during the loan duration. The paper focuses first on the current situation of global automotive industry, with particular detail on the Italian market, then on the several phases (market research, feasibility study, product design, advertising) carried out during the development period and the monitoring actions carried out after the product launch.

Relators: Marco Cantamessa
Academic year: 2019/20
Publication type: Electronic
Number of Pages: 103
Subjects:
Corso di laurea: Corso di laurea magistrale in Ingegneria Gestionale (Engineering And Management)
Classe di laurea: New organization > Master science > LM-31 - MANAGEMENT ENGINEERING
Aziende collaboratrici: Santander Consumer Bank SpA
URI: http://webthesis.biblio.polito.it/id/eprint/14248
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