"Startup studio: are they a new incubation model?" A general model for the incubation phenomenon is broadly defined, by an economic vocabulary definition, as the way in which an incubation entity provides support to startups, new ventures in early stage phase, to increase the probability of survival of these companies and accelerate their development; in other words, it is the mechanism used by the organizations to start-up companies, create and capture their value. This Master thesis designs a research about an incubation entity called “Startup Studio”, to understand if it is a real new approach to the business innovation world and entrepreneurial sector or whether it is only a rebranding of already existing business development structures such as incubators and accelerators or, moreover, if they are investors like Business Angels or Venture Capital Companies.